Your personal data (e.g. title, name, house address, e-mail address, phone number, bank details, credit card number) are processed by us only in accordance with the provisions of German data privacy laws. The following provisions describe the type, scope and purpose of collecting, processing and utilizing personal data. This data privacy policy applies only to our web pages. If links on our pages route you to other pages, please inquire there about how your data are handled in such cases.

Inventory data

(1) Your personal data, insofar as these are necessary for this contractual relationship (inventory data) in terms of its establishment, organization of content and modifications, are used exclusively for fulfilling the contract. For goods to be delivered, for instance, your name and address must be relayed to the supplier of the goods.
(2) Without your explicit consent or a legal basis, your personal data are not passed on to third parties outside the scope of fulfilling this contract. After completion of the contract, your data are blocked against further use. After expiry of deadlines as per tax-related and commercial regulations, these data are deleted unless you have expressly consented to their further use.

Information about cookies

(1) To optimize our web presence, we use cookies. These are small text files stored in your computer’s main memory. These cookies are deleted after you close the browser. Other cookies remain on your computer (long-term cookies) and permit its recognition on your next visit. This allows us to improve your access to our site.
(2) You can prevent storage of cookies by choosing a “disable cookies” option in your browser settings. But this can limit the functionality of our Internet offers as a result.

Social plug-ins from Facebook

We use social plug-ins from facebook.com, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plug-ins can be recognized by way of the Facebook logo or the supplement “Facebook Social Plug-in”. For example, if you click on the “Like” button or leave a comment, the relevant information is transmitted directly from your browser to Facebook and stored there. Furthermore, Facebook makes your likes public for your Facebook friends. If you are logged into Facebook, it can assign the invocation of our page directly to your Facebook account. Even if you are not logged in or don’t have a Facebook account, your browser sends information (e.g. which web pages you have called up, your IP address) which is then stored by Facebook. For details about handling of your personal data by Facebook and your related rights, please refer to the data privacy policy of Facebook: http://www.facebook.com/policy.php. If you do not want Facebook to map data collected about you via our Web sites to your Facebook account, you must log out of Facebook before you visit our web pages.

Social plug-ins from Twitter

With Twitter and its Retweet functions, we use social plug-ins from Twitter.com, operated by Twitter Inc. 795 Folsom St., Suite 600, San Francisco, CA 94107. If you use Retweet, the websites visited by you are announced to third parties and associated with your Twitter account. Details about handling of your data by Twitter as well as your rights and setting options for protecting your personal information can be found in Twitter’s data privacy policy: http://twitter.com/privacy

Google analytics

  • Scope of processing of personal data
    On our site we use the web tracking service of Google LLC, 1600 Amphitheatre Park in 94043 Mountain View, USA (hereinafter: Google Analytics). Google Analytics uses cookies for web tracking purposes, which are stored on your computer and which enable an analysis of the use of our website and your surfing behaviour (so-called tracking). We carry out this analysis on the basis of the tracking service of Google Analytics in order to constantly optimize and make our Internet offer more available. When using our website, data such as your IP address and your user activities are transmitted to servers of Google LLC and processed and stored outside the European Union, e.g. in the USA.
    The EU Commission has found that an adequate level of data protection can exist in the USA if the data processing company has submitted to the US-EU Privacy Shield Agreement and the export of data to the USA has been made permissible in this way. By activating IP anonymisation within the Google Analytics tracking code of this website, your IP address is made anonymous by Google Analytics before transmission. This website uses a Google Analytics tracking code extended by the operator gat._anonymizeIp(); in order to only allow an anonymous collection of IP addresses (so-called IP masking).
  • Legal basis for the processing of personal data
    Art. 6 para. 1 lit. f GDPR (legitimate interest). Our legitimate interest is to maintain the full functionality of our website, as well as the optimization and economic operation of our website.
  • Purpose of data processing
    On our behalf, Google will use this information to evaluate your visit to this website, compile reports on website activity and provide us with other services relating to website and Internet use. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google LLC data.
  • Duration of storage
    Google will store the data relevant for the provision of web tracking for as long as it is necessary to fulfil the booked web service. Data is collected and stored anonymously. If there is any personal reference, the data will be deleted immediately, as far as they are not subject to any legal storage obligations. In any case, the deletion takes place after expiry of the storage obligation.
  • Possibility of objection and elimination
    You can prevent the collection and forwarding of personal data to Google (in particular your IP address) and the processing of this data by Google by deactivating the execution of script code in your browser, installing a script blocker in your browser (which you can find e.g. at www.noscript.net or www.ghostery.com) or activating the “Do Not Track” setting of your browser. You can also prevent Google from collecting the data generated by the Google cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link (https://tools.google.com/dlpage/gaoptout?hl=en) or by clicking on this link. You can find Googles security and privacy policy at https://policies.google.com/privacy

Cloudflare Content Delivery Network

This website uses a CDN (Content Delivery Network) service by Cloudflare Inc.USA (665 3rd Street #207, San Francisco, CA 94107). A CDN supports performance increase of the website and delivers earmarked content from a server in your vicinity to your browser. Cloudflare Inc. runs numerous servers in Europe to be able to send our contents as fast as possible to you. However, it cannot be technically excluded that your browser (e.g. because you access this website from outside the EU or for any other reason) accesses from a server outside the EU, so that data from your browser will be sent directly into the respective country. In this case, you automatically agree to the transfer of your data to the USA and/or the country in which the server is located. Further information on Cloudfare Inc.’s Security Policy is available at: https://www.cloudflare.com/security-policy


According to the Federal Data Protection Act, you have a right to free-of-charge information about your stored data, and possibly entitlement to correction, blocking or deletion of such data. Inquiries can be directed to the following e-mail addresses: ( [email protected] )